Introduction
The importance of reading in our lives is evident in the saying, “Readers are leaders.” This phrase encapsulates the idea that those who commit to continuous learning through reading are often the ones who rise to leadership and success.
As Dr. Olumide Emmanuel pointed out, “Developing a reading culture means that having a reading culture is not automatic.” The development of this habit requires deliberate effort, a conscious decision to prioritize knowledge acquisition, and the discipline to pursue it relentlessly.
In a sermon by Dr. Olumide Emmanuel, he delved into the significance of developing a reading culture, highlighting that this is not a trait that comes naturally but one that must be intentionally cultivated.
The Biblical Perspective on Reading
Drawing from the Bible, Dr. Emmanuel referenced Daniel 2:9, where Daniel “understood by books” the prophecy of Jeremiah that foretold the end of Israel’s captivity after 70 years.
However, because no one had read the prophecy, the people remained in bondage longer than necessary. It was only when Daniel read the prophecy that he understood the time had come for liberation.
Dr. Emmanuel emphasized that the power of reading lies in its ability to unlock understanding and lead to actionable insights. “If you don’t appreciate knowledge, you will not go after it,” he said, stressing that the pursuit of knowledge is essential for success.
The Power of Information and Association
Dr. Emmanuel outlined five vital facts to underscore the importance of reading. The first fact is that “where you will be in five years will be determined by the books you read and the friends you keep.”
This statement highlights the crucial role that both information (books) and association (friends) play in shaping our future. The books we read provide us with the knowledge and insights needed to grow, while the people we associate with influence our perspectives and decisions.
Therefore, it is imperative to be intentional about the information we consume and the company we keep, as these elements significantly impact our destination.
Overcoming the Cultural Barrier to Reading
One of the most striking points Dr. Emmanuel made was addressing the unfortunate stereotype that if you want to hide something from a black man, hide it in a book.
He acknowledged this as a deeply insulting statement but noted that, sadly, it often proves true due to the lack of a strong reading culture. “If you want to hide anything from a black man, just put it in a book,” he said, “You know why? They won’t read. They would rather pray.”
This statement challenges us to rethink our approach to acquiring knowledge, particularly within the African context, where there is a tendency to prioritize prayer over reading and understanding the Word of God. Dr. Emmanuel stressed that effective prayer is rooted in the knowledge of the Word, which can only be gained through reading.
The Value of Knowledge in Prayer
Dr. Emmanuel further elaborated on the connection between reading and effective prayer. He stated that many believers are frustrated in their prayer lives because they lack a deep understanding of the Word. “You pray the word,” he emphasized, “Any prayer that is not based on the word is a wasteful thinking.”
This statement underscores the importance of reading the Bible to understand God’s promises and how to pray effectively. When we bring God’s Word before Him in prayer, we align ourselves with His will, which empowers our prayers.
As Proverbs 23:23 instructs, “Buy the truth and sell it not; also wisdom, and instruction, and understanding.” Dr. Emmanuel urged the congregation to do everything possible to acquire knowledge, wisdom, and understanding.
The Role of Reading in Leadership
Another critical point Dr. Emmanuel made was the link between reading and leadership. “Readers are leaders,” he asserted, emphasizing that successful leaders in any field are invariably avid readers. Whether in business, politics, or ministry, those who excel are those who commit to continuous learning through reading.
Dr. Emmanuel also pointed out that reading is not limited to religious texts like the Bible but extends to general knowledge that can equip us to navigate various aspects of life. He cited examples of people who read extensively, even to the point of using knowledge to oppress others, as a warning to those who neglect the power of reading.
Breaking the Yoke of Ignorance
Dr. Emmanuel used the story of Jacob and Laban to illustrate how ignorance can keep a person in bondage. Laban repeatedly cheated Jacob by reducing his wages ten times over 20 years. It was only when Jacob “woke up” and recognized the injustice that Laban’s yoke was broken.
Dr. Emmanuel prayed that this year, people would “wake up” and break free from the mental, spiritual, and emotional chains that have held them down. The key to this liberation, he suggested, is the pursuit of knowledge through reading.
Conclusion
In conclusion, developing a reading culture is a powerful tool for personal and collective transformation. As Dr. Olumide Emmanuel emphasized, it is not an automatic trait but one that requires intentional effort and discipline.
By committing to reading and acquiring knowledge, we position ourselves for success in every area of life. “Readers are leaders,” and the future belongs to those who invest in their minds today through the power of books.
Let us, therefore, make a conscious decision to prioritize reading, understanding that the knowledge we gain today will shape our destiny tomorrow.

