Inspiring Net Team I http://www.inspiringnet.com I Monday 22nd September 2025
Introduction
Deloris “Delay” Frimpong is a household name in Ghana, first known for her sharp, fearless interviews as a journalist and TV host. But beyond the cameras, Delay has built a thriving business—Delay Foods, a company producing popular canned foods like mackerel and spaghetti.
Her story is a masterclass in turning skills and visibility from one career into a lasting business empire.
5 Lessons from Delay
1. Start with What You Have
Delay leveraged her reputation and influence from journalism to introduce a brand people could trust. She proves that your current platform can be the foundation of your business.
2. Build Credibility Before Commerce
Her years of journalism built credibility and a loyal audience. Customers buy not just products but trust, and Delay had that in abundance.
3. Diversify Your Gifts
Instead of staying comfortable in media, she expanded into food manufacturing. This shows that success requires boldness to step outside one’s comfort zone.
4. Consistency and Branding Matter
Delay Foods has maintained quality and visibility. Her brand is now synonymous with excellence, proving that consistency is a silent business partner.
5. Use Influence for Impact
Delay used her media influence to push her products. It’s a reminder that influence should translate into tangible ventures that outlive a career.
Conclusion
Delay Frimpong’s journey is proof that you don’t need to abandon your profession to start a business—you can build from it. With courage, credibility, and consistency, your passion can create an empire.
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